Do your offers lead your customer on a journey? Or do they look a bit more like a mall food court? Pizza here, Chinese there, maybe a cinnamon roll if you’re in the mood? By structuring your offers strategically, you can become known for your area of expertise, lead your customers down a path through working with you, and greatly increase the Lifetime Customer Value of your clients.

But what if you’ve got the food court?

When I started my business, it looked a lot like this. An...

One of the easiest ways to add value to your offer is by adding bonuses. But its also one of the fastest ways to bloat your offer, which has the exact opposite effect. I see so many online coaches and course creators adding bonus after bonus to their offer, without really understanding the strategy behind it or how they can be a really useful tool in your toolbelt. 

Your uses are not there to increase value.

Wait what? But that bro marketer I follow told me that I should add bonuses with...

Pricing can be a bit of a touchy subject. But whether you are scaling your course business or just starting out, it’s important to price your offers so they sell. I am going to teach you my simple 3 part system for pricing your offers so your ideal client says Hell Yes!

The pricing Conundrum: 

Here’s the thing. No one can tell you what to price your offers at. I mean they will try, and I am sure if you search Pinterest, you’ll find no less than 10 pricing guides,...

Does this sound familiar?

I have great idea for a course or for an offer or for whatever.

You throw it out there.

You launch it immediately.

You go from idea to launch in like 2.8 seconds.

You announce on Facebook, "Hey, I'm launching this course about blah, blah, blah. Here's how you join."

Even if you have a Facebook group or an Instagram following, you share it there, you're very excited.

Maybe you even go live and you launch it out into the...

Ever wonder why you're attracted to certain people and then absolutely repelled by others?

It's because they've taken a stand for something they believe in.

And wether or not you believe in the same thing will be what attracts you to them.

The same goes for you and your business.

By taking a stand, you're creating polarizing content by standing firm in your belief of something.

I feel like I can say that six times, but you're really making your content take a stand for the change that you...