Course Creators are creating content all wrong.
Following what other digital creators are doing, or listening to the Instagram Reels Gurus will never lead to more course sales. Creating content as a Course Creator is not the same as an influencer or digital creator.
So following their strategy will never result in more sales.
As a Course Creator, your content needs to do one thing.
Sell Your Course.
You don't need to share your life to build "know, like and trust" or follow viral reels trends to grow your audience. In fact, all of these things are hurting your course sales, not helping.
Your audience needs to see content that positions you as an expert, and your course as the obvious solution to their problem.
And the more content you create about you and not about their problem, the less likely people are to purchase from you.
It's time to hop of the content creation hamster wheel and build a quantum system that sells your course on autopilot using your content.
Which is why I created The Content Catalyst.
Its time to think outside of the Insta-box
Sure, Instagram is a powerful platform for creating content. But only creating content on IG is keeping you from reaching the level of impact (and income) you really want to be making.
And before you start pouring money into FB and IG Ads, you need to focus on building a content system that reaches your audience on many different levels.
In The Content Catalyst, we teach a 3 tiered content system.
Core
Course Creators need a core content platform to create long form, SEO rich content that lives on the internet for a long time.
Creating weekly long form content that educates your audience on your philosophies or methodologies is the at the heart of our Catalytic Conversion Content System.
You will choose the best content platform for you and your audience, either a Blog, Podcast or Youtube Channel.
One of the most underutilized content platforms out there is your email. Despite what IG gurus will tell you, email marketing is not dead.
In fact, more people convert from emails than any other platform, and not sending regular emails is likely hurting your conversions.
You will send your list regular, value packed emails, including emails that drive traffic to your Core platform content, to keep them engaged and convert them into course sales.
Short Form
Your short form content platform should be focused on creating binge-able content that attracts your ideal clients and answers their burning questions fast.
Most Course Creators focus on creating short form content that nurtures their audience, when they don't need nurtured, they need answers.
You will create binge-able short form content that answers their questions, and re-directs them back to the core platform.
What's inside The Content Catalyst:
What makes us different?
Unlike hiring a VA to write your emails, or a designer to build your sales page, we are leading with a holistic strategy in mind.
Your launch assets need to be beautiful, but they also need to be designed to convert. And after years of experience scaling our own courses and programs, as well as generating $500K+ for our clients, we know how to do both.
A strategic, well designed asset can be leveraged time and time again, making its ROI nearly limitless.
What exactly is "done for you"?
What is the investment?
How long does it take?
Can I see your past work?
I suck at tech and funnels
Do I have to run ads?
Any other questions, you can email my team at [email protected]
